Google recently announced plans to offer certification scholarships in support of its efforts to train and empower Africans to develop world class apps on Android, web, and cloud technologies. They’ll be training and certifying a generation of developers just as a global rollout of 5G networks is about to get underway. As you can imagine, this will undeniably spur a much-needed economic transformation in the region.

Interestingly enough, this announcement is also a milestone for the team here at TrueAbility. Because unbeknownst to many, TrueAbility is the performance-based delivery platform that’s powering two of the three certification programs announced by Google, namely the Android and Mobile Web Specialist certifications. So, Google’s announcement impacts us in three very important ways:

Her toes were in the sand.

A piña colada was in her hand.

And Lauren wasn’t worried about a thing.  

This was the vacation she had needed — a complete break from tech troubleshooting, exam proctoring and certification grading.

Everything was going great until a blaring car alarm began to overpower the sound of the ocean waves. The noise became louder until Lauren opened her eyes and realized it was her cell phone.

She reached for the phone, looked at the clock and rolled her eyes as she read the time: It was 2 a.m. Her husband woke up and gave her that familiar look that said, “Is this seriously happening again? Please quit, and find a new job, so I can get some sleep.”

Lauren managed the certification program for a growing SaaS provider that had recently launched its first performance-based certification program. This was the third time this week she had awoken to a call from a test-taker halfway around the world.

Last week, you may have “met” Edward — the sales rep tasked with expanding his software company’s reach into APAC.

Despite the fact that Edward possessed more than a decade of SaaS experience, he was having trouble closing deals.

Interestingly, his disappointing conversion rate wasn’t due to poor product knowledge, distracting coworkers or lack of sleep; it actually stemmed from venturing into uncharted territory.

Last year, his organization surprised everyone when it quietly skyrocketed to $100M ARR. Suddenly, IT buyers of enterprise-level companies were contacting the sales rep with increasing frequency.

The problem?

These individuals were significantly more risk-averse than the decision-makers whom Edward was accustomed to working with.

Each lead peppered the sales rep with numerous questions in an attempt to answer one indirect question: Are you credible enough to ensure that MY organization will get what IT needs without fail?

What does certification have to do with sales?

More than you might suspect.

After speaking with hundreds of SaaS company team members over the years, we’ve noticed a few patterns.

One of our most surprising findings has been the direct impact certification strategies can have on top line growth.