What a waste of time…
If you’ve ever uttered the phrase after attending an employee training program, you’re not alone. Despite U.S. companies continually spending more money on training, 75 percent of respondents surveyed by McKinsey & Co. indicated such efforts did not improve employee performance.
The primary culprit? Marathon learning sessions that overload team members with information that is never revisited.
“Decades of research on knowledge retention has proven that fire-hose training events deliver astonishingly bad results,” says Forbes contributor Stephen J. Meyer. “The human brain simply wasn’t designed to learn this way.”
Obviously, software and platform certification managers aren’t designing typical employee training programs. However, they are responsible for educating team members on how these certifications fit into “the bigger picture.”
If you’re in the process of transitioning to performance-based certification (PBC), it’s imperative that you approach team member training with the same level of care as the exam development process. Your program’s ultimate success will directly correlate with how much key stakeholders understand its value.
Organizational leadership, team members and channel partners alike should feel comfortable articulating why PBC enhances the capabilities of platform users, how it works from a technological standpoint and how the exam benefits everyone involved.